Why You Can’t Avoid Social Media Marketing as an Independent Insurance Agent

Why You Can’t Avoid Social Media Marketing as an Independent Insurance Agent

There is no way to avoid it; if your agency doesn’t have a social media presence yet, now is the time. A recent industry study finds that social media marketing is the top marketing strategy used by successful independent insurance agents. 

Benefits of social media marketing

It Makes You Accessible

Social media is an effective way to build your brand, develop customer loyalty, and position yourself as a subject matter expert. It is the most efficient marketing tool that you have, and it allows you to take control of your narrative and build a brand personality. Social media is a simple and effective method to keep existing clients up to date and let potential clients know a little more about you. 

Social media channels are an important networking tool you cannot ignore.


It is Affordable

Social media marketing is an affordable marketing tool that has extensive reach. When using social media, your marketing dollars go further than with other types of marketing campaigns. Done correctly, you can see results from your marketing push quickly and update your strategy efficiently. 

Your Competitors Are Using It

There is no way around it; the 2020 Agency Universe Study shows that the most successful agents are using social media as a marketing tool. If you want to be in that category, you need to take the first step and develop a social media strategy. 

Whether your goals are to build your existing business or expand into new areas, social media should be an important part of your marketing strategy. 

Outsourcing social media marketing

While there are straightforward and simple steps to start using social media and digital marketing to grow your business, outsourcing is always an option. You may outsource to a Gen Y or Z in your personal network who would love to set you up on Facebook or Google My Business.

We know that you have a lot on your plate with opening and managing an independent agency. That’s why we created Affordable American Insurance: an association for entrepreneurs and independent agents. We provide the tools and training to help our members leverage technology like digital marketing to drive growth and success.

Contact us for more information.