Any business owner understands that they need to have a solid marketing plan in place. Without marketing, your client list won’t grow beyond your immediate family, maybe a cousin or two. You have to announce yourself to your local market, letting everyone know that you have arrived. A successful marketing strategy is targeted towards your ideal clients. We’ve said it before and we’ll say it again, no matter who your target audience may be, they will be on Facebook. Let’s look at some Facebook marketing statistics that should calm any fears you may have about social media marketing.
Facebook Marketing Statistics
By the time 2020 came to a close, there were over 1.8 billion daily active users on Facebook of all ages, all genders, and from all socio-economic backgrounds. A large majority will visit the site more than once a day, and spend at least 30 minutes scrolling every day. That’s an incredible opportunity to connect with your target audience, even if you are just taking advantage of organic marketing and not paid advertisements.
Targeting Your Content
Statistics show that the more you can personalize your content, the more likely a user is to engage, like and comment, improving your online status. Create content that is directed towards your ideal client. The statistics show that your audience is there, you just have to get their attention with great content that has value.
More than 70% of consumers say that they have searched for, or discovered products on Facebook. The more relevant and engaging your content is to your target audience, the more likely you are of being discovered by the right prospects. Even if you don’t convert a prospect on the first try, almost 1.5 billion Facebook users will return to a Facebook page that has provided them with relevant information. The more you can keep them coming back, the more likely they are to convert into a loyal client.
By continuing to use Facebook to communicate and produce useful and relevant information you’ll build a community that will start to exponentially grow your business, solidify you as an authority in your industry and a trusted source of information, two qualities prospects are looking for when choosing where to spend their money in the future. Building a community will legitimize your agency, as Facebook users trust the opinion of other Facebook users more than any one else and any other form of marketing.
The reach and access you get to your target audience from Facebook are undeniable, and this is what Facebook can give you for free. We haven’t even touched on the power of paid Facebook ads. All it will cost you is time and as you can see from the above statistics, it is time well spent.