If you’ve run through your end-of-year checklist and taken stock of your successes, failure, and progress, it’s time to look ahead to the new year to set big picture business objectives and make a plan for how to achieve each objective. Once you have a clear perspective on big picture objectives, you can break down each objective and assign the right strategies.
Big Picture Business Objectives
It is your job to look at your agency as a whole and implement “big picture” objectives. Start the year off by thinking big and widening your perspective. What are your ultimate goals for your agency? What is the dream?
Once everyone is on the same page about the ultimate goal, you can break it into smaller tasks and assign a team, timeline, and budget. Each micro-task should drive your business towards realizing the big picture and growing your agency.
Assigning Business Strategies
Be strategic and specific when you start implementing new strategies. Start by looking at your successes from the past year.
What objectives did you achieve, and what strategies did you employ to reach your goals? How can you keep the momentum going? Are there ways you can step up successful strategies to accelerate growth?
If something isn’t working, pivot! Don’t be afraid to abandon old strategies and try something new. All business and marketing strategies should evolve to optimize performance and make good use of your resources.
Revise and Revisit Strategies
Always revise and review your strategies as the year progresses. Start with the big picture and break down your goals and objectives into smaller tasks with shorter deadlines. Setting monthly, quarterly, and yearly goals will improve efficiency and allow you to test new ideas and strategies.
If something isn’t working, you’ll know quickly and step in and make the necessary changes to get you on track to achieve big picture objectives.
Join AAI to Grow Your Independent Insurance Agency