We put a lot of emphasis on evaluating leads and signing clients, but what are the following steps to growing your business? Client retention is an essential part of every growth strategy. Keep nurturing and dedicating time to existing client relationships to sustain growth while pulling in more new clients. Let's look at a few methods to building strong client relationships.
Building Successful Client Relationships
Building a client list is a juggling act. Every client you sign is a new ball in the air; you don't just get to set it aside once the client has signed and purchased insurance. With the proper procedures in place, utilizing automation technology and practice, juggling new and existing clients will become second nature.
The secrets to building strong client relationships are:
Keeping an open line of communication and promptly responding to your client's needs is a must. Be open to digital communication methods, like social media and texting. While a phone call is more professional and personal, a text or social media message is often more efficient for quick answers to client queries.
To find the best methods of communication, you need to understand your clients and how they like to communicate. Be available on the mediums and platforms where your clients congregate. If a client sends you a text message, answer them in a text message. If a client has left you a voice message, return their call.
Be Informed and Useful
Trust and confidence are essential components of a strong relationship. You need to earn your client's trust and confidence by staying informed about industry trends and insights. Insurance is a complicated issue. While many online platforms and comparison tools are trying to simplify the process for the public, you can stay competitive by offering informed insurance advice that is personalized and customized to a specific client persona.
You most likely proved yourself when you signed a new client, but you have to keep proving yourself. Anticipate the needs of existing clients by staying informed.
New technology simplifies every stage of the process, from evaluating a prospective client to nurturing and bolstering existing client relationships. Adapting to change, embracing technology, and being innovative will keep your agency and our industry growing. Grow Your Independent Insurance Agency
Grow Your Independent Insurance Agency
Affordable American Insurance gives new and existing agents the tools, training, and technology to grow their agencies bigger, faster, and more efficiently.
To learn more about the benefits of joining AAI, contact us today!