When it comes to marketing strategies for agency owners, social media plays a crucial role. Including social media in your overall marketing efforts can help you reach a wider audience and create the impact you want to grow your agency. Most of your audience will be on social media, and they expect you to be there, too. Unfortunately, not enough agency owners are taking advantage of social media.
The primary reason agency owners shy away from social media is because it is new and unknown territory. It's time to get over the fear of social media and take that first step of simply setting up a business profile on the various social media platforms.
Choosing the right social media platform
Before you start setting up a business profile on every social media site, consider your audience. Who are you trying to reach? Where are they hanging out? The majority of your target audience will be on Facebook, so we highly recommend that every agency owner has a business Facebook page. Maybe this is all you can handle, and it's a great first step, but you should also consider whether Twitter, Instagram, and even Snapchat, is going to help you reach your audience.
The next step is to set up a page for your business. Keep it simple. Don't feel pressure to having to "perform" on social media. You want the page to be true to your brand and your business. First and foremost, it should have accurate and necessary information about who you are, what you do, and how clients can reach you. Don't worry about posting the most groundbreaking posts about insurance or the most perfectly staged and professionally created photos and graphics.
Communicating with your audience on social media
Setting up the page is step one. Step two is engaging your audience and growing your client base. Again, keep it simple. Talk to your audience as you would a single prospect or your friend. Keep the conversation casual and straightforward. Stay true to your brand and your personality. Your biggest strength is that you are selling a product that people need to protect their most valuable assets. Insurance is personal, so make it personal and speak to them in a language that they understand. Avoid industry jargon.
Outsourcing social media
As your agency grows, so will your social media presence. When your social media start to take up too much of your time and attention, it's time to hire a social media manager or outsource to a professional, but that's a conversation for another time.