Why Keeping Ongoing Communication Is Essential to Your Success
One of the primary client complaints regarding their insurers is that they lack in the communications department. According to research from EY, consumers crave more meaningful, frequent communications. 86% of them state they are not "very satisfied" with communication from their insurance provider. If that's not a concerning statistic, we don't know what is.
As an independent insurance agency owner, you want to make sure you keep communication flowing between you and your clients. It's not so much about what you need to say, but about what they need to hear. You don't want them to feel like they've been forgotten, but you also don't want to overwhelm them with unnecessary information. There must be a balance.
Analyze Your Agency's Work
It is essential that you take the time to analyze your agency's work and how it communicates with your clients. Do you interact with them frequently enough? Are you providing value that places you ahead of your competition? Are you connecting with your clients in the way they expect you to? Are you inclusive with your younger audience?
Ignoring your customers will get you nowhere but fluid communication leads to loyalty, and that is one of the things you need to remain relevant in the market. Take advantage of that open communication channel to teach your clients what they need to know about insurance. Commercial teaching, for example, is a great way to put your industry knowledge to good use, provide value and stay in touch with your clients, while you're at it.
Just by being better at communicating with your clients, you're already providing more value than your competition, but your mission shouldn't stop there. Don't just send out random notes to your clients now and then. Be present and be memorable. Design strategies that help you get intelligent, understandable and most importantly, relevant messages to your clients, which will help you retain and grow your client base.
Get yourself on the path to growth by getting the best tips from the best independent insurance agency broker in Colorado, Utah, Arizona, Wyoming, Kansas, Texas, Washington, Idaho, and Oregon. Open an agency with AAI today.