Good marketing can lead to increased sales. Knowing how and where to market your insurance agency can really make a difference.
A Great Marketing Strategy for Independent Insurance Agencies
Marketing strategies should be tailor-made, but there are certain things that can be used as a guideline to help you set up a solid marketing strategy that can help your business take off. The way you choose to market your agency will depend on the needs of your customers. Here are a few marketing strategies that you should consider.
The Internet
Long gone are the days where people would just call the agency or stop by their offices to ask a question or make a claim. You want to make yourself available online now because that's where people are.
Make Sure You Set Up a Website
How will your prospects and customers find you online? You'll need a good website with a URL that easily identifies you. Provide valuable information about your services and products, contact information and more.
Be on Mobile
Wherever you look, there are always people on their phone. One of the most important qualities of your website is that it must be responsive or mobile-friendly so that you offer a great experience from mobile devices, too.
Become Social
Social media is a great tool that can work to your advantage when used properly. Every networks targets different types of people. Linkedin, for example, is great if you're interested in attracting commercial clients.
Consider Paying for Ads
Pay-per-click ads can improve your online presence, giving you a better chance of clients choosing yours over the competition.
Your Community
It's not all about being present online. Personal contact is also important. Being active in your community helps your company name be recognized and serves as promotion for your business.
Start Sponsoring Events
Hosting a charity event is a great way to do something for the community while you get your name out there.
Try a Referral Agreement
Having referral agreements with those in your commercial network can be highly valuable and mutually beneficial for both parties. You could share business leads with someone who, in return, would refer their customers to you.
Understanding your customers' needs is the first step toward marketing your independent insurance agency. Don't let anything keep you from achieving your goals. Join AAI today and start your own business in the independent insurance industry. Become part of the Affordable American Insurance family!