Regardless of what type of insurance you sell, it’s essential to find ways to market your agency to potential clients and make your services stand out from the competition. How can you do this in the digital age? Here are some tips on how to market your independent insurance agency online and attract new customers by using digital tools like social media and websites.
Develop an Integrated Digital Marketing Strategy
When it comes to marketing an independent insurance agency, you need a well-rounded approach that’s based on multiple digital channels. By developing an integrated digital marketing strategy, you can engage potential clients across a range of platforms and drive traffic back to your website.
Hire a Marketer
The internet has made it easier than ever to learn how to market your agency. Take advantage of digital resources like social media, search engine optimization, and content marketing. Hiring a marketer can help you reach a wider audience with these tactics, but keep in mind that hiring a professional often isn’t cheap. When looking for a marketer, make sure you know what you want — and what you can afford — before getting started.
Understand Multi-Channel Marketing
When you’re just starting out, it’s easy to take a one-size-fits-all approach to marketing. It makes sense—marketing is marketing, right? But a multi-channel approach (that incorporates multiple platforms) gives you more opportunities to engage and connect with your target audience. By creating content for multiple channels, you’ll reach customers where they are.
Integrate Marketing Channels into Your Brand's Story
There are many ways to attract a new client. Make sure that you have a solid plan for each marketing channel you use. This can include social media campaigns, print ads and flyers, and search engine optimization, among others. Focus on using platforms that align with your business’s brand so it will reflect well on your agency’s reputation.
Measure Results and Adjust Campaigns
After you’ve identified a problem and have set out on a campaign of awareness, it’s important to keep an eye on your results. Measure how many people have visited your website, how many impressions your ad received, or how much social traction your video has gotten. This can help you adjust and improve future campaigns. For example, if you notice that few people are interacting with a social media post for your business, try tweaking the image or message or posting at different times of the day.
At AAI, we provide our Independent agency owners with a multitude of marketing tools to help their agency prosper. Visit our website to learn more about us.