Do you want to ensure prospective clients find you in their Google search results? Local search engine optimization, or SEO, has become increasingly important in recent years, and the rise of mobile devices means it's more important than ever to target your content to local audiences. With so many businesses now listed on Google, it can be hard to stand out from the crowd. Thankfully, you can use a Google Business Profile to ensure you get found by new clients every time they use their smartphones to search locally.
What is a Google Business Profile?
A Google Business Profile is a listing on Google that allows people to find your business in local searches and on Google maps. Google drives 90% of all local search queries in the US, so establishing yourself on the platform can generate more high-quality leads and boost online sales. A profile should be created as soon as possible to get you noticed by local customers and start earning new clients quickly.
Why You Need a Google Business Profile
Google searches now account for over 92% of all global search engine traffic, so it is essential that you are found when your customer is looking for insurance near them. Let's break down the top reasons you need to create a Google Business Profile.
When customers search for agents in their area, the agent listings come up with complete addresses and phone numbers, making it easy to find an agent who can help them.
Your listing also appears when someone searches from an incognito window or browser. So they can still find your business even if they have turned off targeted ads on their browser.
Local search has increased by over 1000% in the last three years, so if you aren't showing up, you are losing potential clients.
Tips for Optimizing Your Google Business Profile
If you're just starting your agency marketing through Google My Business, we recommend including the following basics: name, address, phone number, website, and at least one photo. To establish credibility, be sure that your logo is uploaded along with photos of your business location. The main reason people are looking for local agents is to learn more about their services, so your profile should include details of each service you offer. Finally, you need to build out your reviews by asking current clients to leave them on your Google page. This can be done by emailing the Google review link to your client list. Reviews are one of the most important things you can provide, as consumers will decide to contact you based on your reputation.