Digital marketing can enhance awareness for your independent insurance agency, and help compete with other agencies in your area.
It’s important for any agency to embrace technology for a number of reasons. In particular, using digital tools and technology helps you to personalize the customer experience, making them more likely to become returning customers.
Here are three easy ways that you can use digital marketing tools to reach a wider audience and increase retention rates.
1. Google My Business
Google My Business is a great way to establish your business online to attract local clients. You can add details such as your website, phone number, email address, and any extra relevant information about your company. Google My Business does exactly what the name implies; when people are Googling for insurance agencies in their local area, your business will literally appear on the map, making you more accessible to the local clients.
2. Write Blogs on Your Website
Blogs can show your personality. They allow you to go into detail about your services or products to showcase them to potential clients. You can either write these yourself or get a team member to contribute regularly to the blogs.
Writing long-form content such as blogs means you can speak directly to your audience in your voice. They increase retention rates and keep people on your website for longer. The more you can tailor your blogs towards the problems and worries that your target audience may face, the more you’ll engage the right audience and attract profitable clients. Blogs are a way for you to both empathize and provide solutions, positioning yourself as an expert in your field and a trusted source of information.
Online content also increases your visibility and SEO. This makes your website more likely to appear near the top of search engine results pages. The platform you use to write your blogs, like WordPress or Hubspot, will have simple to follow steps on how to optimize each blog so that you reach the right people at the right time in the right place.
3. Set Up a Facebook Business Page
Facebook has billions of monthly users, so creating a Facebook page for your business is a simple way to grow your audience. You can also add external links to your website from the Facebook page connecting your Facebook page to your website.
You can create a free business account to directly connect with customers. Listing yourself as a business also enables you to appear in Google searches and on Google maps.
If acronyms like SEO and technical terms like “external links” are too far outside your comfort zone, don’t worry. Outsourcing your content marketing will alleviate you of the burden, while still allowing you to reap the benefits of digital marketing. Outsourcing and delegating to the right people and recognizing your own weaknesses is just as invaluable a skill as taking on everything yourself. There’s no shame in outsourcing.
New technology, especially in the world of digital marketing, moves fast and it can be hard to keep up. At AAI, we are here to support our members, providing them with up-to-date insights, technology, and training so that they can stay competitive.
Reach out to learn more about the advantages of joining AAI.