Strategies to Help You Gather Brand Attention
Social media is one of the most popular ways to get your audience to notice your business these days, but it's not the only alternative.
Brand attention is something every business needs to stay relevant —especially starting businesses. Here are three non-social media related alternatives that can help bring attention to your business.
Contribute to Other's Blogs
Guest blogging can be a good option for you to establish your business as an expert in the industry. You or one of your experts can submit an article to sites like Inc Magazine or something similar. That will give your business some exposure without having to bombard people via social media and will also give your credibility, which could potentially help establish you as an insurance authority in your area.
Get Involved in the Community
It might sound tedious for some, but being present at community events is an excellent way to get noticed. Whenever possible, join a local committee, try to get yourself an interview at the regional broadcasting network where you can talk about what you know best, visit community fairs, hand out flyers in the area, etc. Also, whenever you have a chance to collaborate in charity events for the benefit of a local cause, don't hesitate to get involved. These little things can go a long way in making your business a household name in your area.
Plan Out Regular Email Campaigns
It doesn't have to be every week or every month. You can set up the frequency of your email campaign in whichever way works best for you and your business. Use that channel to share the latest news about your business, tell them about upcoming products or services, ask for feedback, and more. That will help keep your audience engaged and also help build trust.
Social media is a great resource, but there are other things you can leverage to bring some attention to your starting business.