Video marketing has become one of the essential parts of a successful marketing strategy. As more and more clients rely on the internet to find local insurance, you must ensure your website and social media platforms are all geared towards providing helpful, high-quality content. That's where video comes in. Studies have shown that using video in your marketing efforts can significantly increase traffic to your website, reduce client concerns, and help build trust with potential clients. Here are four ways that independent agents can benefit from adding video content to their marketing strategy.
Use Video to Introduce Yourself
Video can be your best introduction, and the benefits are tangible. According to Wyzowl's "State of Video Marketing 2022" survey, 96% of people have viewed an explainer video to learn more about a product or service, and 88% of people say that watching a brand's video has persuaded them to buy a product or service. The more interesting the information on your website and social media channels, the easier it will be to capture their attention and answer initial questions.
Use Video to Maximize Your Dollars
Video content can bring in clients long after you've invested time and money into your message. For instance, if you make an educational video about insurance, you may continuously post it to your website, on social media, and in email campaigns. Another example would be creating a simple onboarding video that you can use to welcome new clients for years to come.
Use Video to Provide Personal Touch
For a few years now, personalization has been the marketing buzzword. Business video platforms make it simple to satisfy customer demand for customized content by providing editable video templates that allow you to add audience-specific text or pictures.
Recording a short personalized introduction for clients makes them feel seen, and this personal touch can raise your customer satisfaction.
Use Video to Stay Top of Mind
A video message is more likely to be remembered by viewers than written text since it engages multiple senses at once. With all the messaging out there vying for attention, every communication must be as memorable as possible. A well-crafted video with clear messaging can streamline your communication, allowing you to send one message to thousands of prospective clients.
Whatever your insurance selling style, gain trust and send memorable messages via the game-changing power of video. Affordable American Insurance offers the support you need to market yourself and your agency to your target audience, including access to top insurance providers. Contact us today for more information.