Being a great captive agent and selling insurance is one thing; running your own agency is entirely different. However, there is a natural progression from a captive to an independent agent. Affordable American Insurance is dedicated to helping captive agents make that transition and run a successful independent insurance agency.
How to Manage Your Independent Insurance Agency?
While your goals may stay the same, your role is different. In the beginning, you'll have to play all roles: Boss, office manager, producer, and marketing manager. However, the more organized you are, the more specific you are about your vision and goals, smoother the transition.
Let's start at the very beginning.
Define a Business Plan
Before you even open your agency, a business plan should be in place. But if not, this is the first thing you should tackle. Your business plan is like your blueprint. It will help you define and document essential processes, which will help you remain consistent across different areas of your business.
Be Consistent and Coherent
Your voice, as a business, should be trustworthy, and the only way to achieve that is by being consistent and coherent. Good management is an art, and these two characteristics are at their root. Every area of your business should align with your vision. This way, it will be much easier to analyze your performance and effectiveness and achieve your goals.
Outline Your Sales Process
You could approach your sales process in a few different ways. How you want to do it depends on what works for you and your clients. You could try team selling or prefer one-on-one interaction instead. If you're not entirely sure, look for advice in this area to find what works best for your agency.
Know How to Market Your Business
A marketing plan is a must-have. How do you plan to get your name out there for prospects to want to do business with you? Defining your target audience/market, your goals, metrics, budget, etc., should all be part of your marketing plan, so you can more effectively reach customers and potential customers.
Get Tools, Training, and Technology To Run A Successful Independent Insurance Agency
Proper business management skills will drive growth. Our turnkey business model ensures you hit the ground running. Become an independent insurance agency owner today. Open your agency with AAI.