Getting new clients can be tricky, especially if you don’t have a solid plan in place to attract them to your insurance agency. You want to ensure that you and your employees are on the same page regarding business development and agency marketing, but how do you get started? This guide will give you a complete walkthrough of everything you need to know about attracting new clients and keeping them coming back in the future.
The Local Approach
Local visibility is the first thing you need to establish for new client acquisition. A physical storefront will increase your local presence, build brand awareness, and provide a place where potential clients know to find you. A physical storefront will also give you more credibility and make your agency appear more professional.
Having an office and a business address is also required by the carriers. Without a physical storefront, you can't get carrier representation; without carrier representation, you can't sign new clients. The two go hand in hand.
Another key element of the local approach is establishing yourself in the community. This can be done by networking and attending local events to showcase your business.
The Online Approach
In our digital world, having a professional website and online presence is a must. Posting information about your agency and your actions will show people what sets you apart from the competition. You can also post testimonials and photos of satisfied customers, enticing prospective clients to contact you. A blog is another way to share information about your business with potential customers and show them how knowledgeable you are about insurance topics. The more informative your posts are, the more likely it is that people will be interested in contacting you for more information or services.
Another consideration is online advertising. Utilizing Google Adwords or social media ad campaigns will allow you to target your specific demographic and drive business to your agency.