There are over 50 million homeowners in the United States, and they’re facing threats to their homes that weren’t present just ten years ago. Natural disasters like wildfires, floods, and hurricanes have caused millions of dollars in damage to homeowners’ property, with the potential to devastate their lives. Fortunately, you can help them protect themselves against these dangers with the right home insurance. Here are some tips for targeting homeowners and selling more home insurance in your local market!
1: Define What Makes You Unique
Are you selling home insurance? Great. You’re not the only one. To get started, first, you need to define what makes you unique: target audience, service area, or product mix (i.e., flood vs. hail). This way you can tailor your messaging and marketing efforts, making them more likely to resonate with local homeowners interested in your offerings.
2: Create a Website That Communicates Your Unique Value Proposition
Everyone has a value proposition, but many fail to communicate it. Selling yourself as a professional is no different from selling your products or services. You must establish how you’re unique in order for someone to see why they should choose you over other options.
3: Use SEO and SEM to Drive Traffic to Your Site
The savvy marketers know how to use SEO, or search engine optimization, and SEM, or search engine marketing, to get their content into high-ranking positions on popular search engines like Google. When your content is exposed to many prospects searching for information similar to yours, you can increase sales significantly.
4: Use Content Marketing to Educate Prospects About Risks in Their Area
The homeowners in your area will benefit from understanding their risks. A well-defined content strategy on your marketing channels should include conversations and informative posts about these risks. Make sure to do your research; the social media channels on which people in your area interact will differ depending on your target audience and location.
5: Create Client Testimonials as an Added Layer of Trust
A great way to sell more is by giving your potential clients third-party validation that you are trustworthy. This is where client testimonials come into play. If possible, get a happy customer to do a video testimonial with their name and face on it. You can then use Facebook or Google’s remarketing campaign tools to target ads at people who have previously visited your website but didn’t buy anything.
Grow Your Agency With AAI
Affordable American Insurance gives new and existing agents the tools, training, and technology to help you grow your agency bigger, faster, and more efficiently. To learn more about the benefits of joining AAI, contact us today!