Social media has evolved into an essential strategic communication tool for businesses. For insurance agents, social media provides an opportunity to connect directly with clients and develop customer relationships. In addition, consumers now use social networks to research their insurance purchases, so it's essential that you're active on social media platforms and are using them appropriately. Here are five ways to improve your social media skills as an insurance agent to help engage potential customers and grow your business network.
To make better connections for your business with social platforms, follow these four steps to creating a social media strategy:
Establish the Appropriate Channels
Your first step should be to evaluate each social media channel and select the ones most appropriate for your audience. Generally, Facebook is known to reach users between 35-65 years old, and, likely, a significant portion of your client base is already using this platform, making it an appropriate starting point for your social media efforts.
Twitter can reach a largely millennial audience by sharing quick updates, making it an excellent option for agents who want to post shorter, more frequent updates.
LinkedIn enables agents to establish their professional brand and provide industry insights to prospective clients, decision-makers, and peers.
Build a Following
Building a dedicated following on social media does take time, and you can encourage your customers to follow you on social media by:
Send emails with embedded links to encourage customers and prospects to follow your social media pages and share content.
Add a social media hyperlink with a call to action, such as "Follow Me on Facebook!" to your email signatures.
Include your social media channels on printed and virtual marketing materials.
Concentrate on producing content that offers genuine value to your audience, such as relevant insights on insurance-related topics, such as home maintenance or auto care. Other ideas include helpful seasonal reminders and safety tips. This information is available at no charge through our carriers websites. It is fully customizable to include your brand and contact info.
People are more likely to follow and participate in social media when the information they receive is of value. Therefore, you should evaluate the number of likes, comments, and shares each of your posts receives from your followers and concentrate on sharing the content that is most interesting to them.
When it comes to communicating on social media, consistency is essential. Knowing when your clients are most active on social media is crucial, and you should establish a posting cadence around that. It can be helpful to schedule posts in advance once this is confirmed. Platforms like Constant Contact, Sendible, and the Meta business suite allow you to do this.
When you join AAI, you have a complete one-stop solution to building your independent insurance agency and growing it with the help of expert agents, top marketing and branding strategies, and cutting-edge technology. For more info, contact us today.