When you’re naming your independent insurance agency, it’s important to get it right the first time, so be thoughtful. Your insurance agency’s name will help define your overall brand, and having to rename or rebrand later is a costly affair. Here are a few tips to help you develop a name that has longevity and will add value to your brand and your agency.
Naming your independent insurance agency
Since you are your brand, many agents have simply chosen to use their last name, or family name, to represent their agency. However, many new independent agencies are being a bit more creative and adventurous with naming their agencies these days. While this can add extra flair and personality, there are a few things you need to consider before you name your agency.
Respect the Insurance Industry
Use words in your name that convey peace of mind to your future clients. After all, that’s what you’re selling to your clients. Make sure that you name your agency something that carries the seriousness and professionalism you want to represent your agency. You may think that owning an insurance agency is fun and exciting, but naming your agency Fun Time Insurance won’t get you the credibility you need to attract clients.
Allow Room for Growth
Be careful when putting clues in your agency’s name about the niche area you cater to at your agency. That can lock you into a single insurance area. It’s important to leave room for your agency to grow and expand into other niches in the future.
Be Relatable
Keep your audience in mind when you’re naming your insurance agency. Put yourself in their shoes – what are they looking for in an agency? What do they value most? Choose a name that your future clients can relate to and understand. Don't be too obscure or you'll never be remembered. You want clients to take you seriously, so be sure to choose a name that will inspire trust and respect.
Be Timeless
Consider how your agency’s name will hold up in the future. While it’s important to make the name catchy, you want to steer away from using trendy words. Choose a timeless name that will have longevity.
Support, training, and technology to independent insurance agents
Getting your name right the first time will allow you to start marketing and branding your agency effectively. AAI is here to help independent insurance agents like you by providing guidance, tools, and technology to grow your agency bigger, faster, more efficiently.
When you join AAI, you are independent but not alone!